Link Building techniques for Ecommerce websites

To improve the site’s visibility and traffic, link building is a must. Here is the list of top 3 link building strategies for eCommerce websites:

1. Competitor Analysis

Keeping a close watch on competitor’s backlinks may help you in designing your backlink strategies and determining the sources of getting high-traffic. To generate the backlink reports of your competitors, you can use these popular tools:

  • Ahrefs
  • SEMrush, etc.

2. Adding a Blog can do wonders!

A simple and effective strategy to drive traffic to your ecommerce website is by adding a blog post component. Using high-quality unique content with attractive high definition images/videos can help to boost links to your website.

  • Guest posting helps to reach a wider audience. If you want to post your blogs on guest posting sites, we suggest you share evergreen content on high-authority sites of your industry niche. Writing a good piece of content consisting of your site links and posting it on sites with high traffic can boost your site’s traffic.

Also Read: Great Reasons to Small Businesses to Blog

  • If you are a guest post receiver, analyse each blog submission you receive. Make sure you accept links from reputable sites related to your business.
  • Data-Driven Content:

Creating content enriched with facts and figures, detailed statistics, putting the data in attractive info-graphics can be used to grab user’s attention

3. Influencer marketing

Writing a post featuring the industry experts, contacting them to make them interested in your post, before you publish can also be a good technique to improve backlinks, if planned and executed properly.

First, you need to create a list of influential contacts in your industry niche. Also, ensure those people have high domain authority. Then decide what exactly your write-up is going to deliver. After creating the article focusing on an industry expert, you can reach them explaining what exactly you are doing and how your post could be helpful to them. There are decent chances for them to agree in sharing your blog consisting of your site’s link on their site. If their site is already experiencing huge traffic, you get to benefit by getting more visitors.

The advice would be to follow this strategy smartly. Follow-up by showing interest in trying to get a response back.


Higher the site’s traffic, greater are the chances of visitors conversion into customers. To boost sales, an Ecommerce website needs quality traffic and leads. And this could be done by applying link-building strategies.

Our innovative team of Critical Mission Computing can help you to take your business to the next level. Feel free to contact our Ecommerce consultants.

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