Easy, Effective Ways to Promote Your Products and Services
You might have the best products and services on the planet—but if you don’t promote and advertise them, they won’t make you any money.
No matter what you’re making, selling or offering, promotion is key.
So in this speedy blog post, we’ve brought you 5 effective, easy ways to promote your products and services. We cover SEO services, search engine optimization, influencers, emails, websites and more. Read on!
1) Use Search Engine Optimization
If you’re not promoting your business online, you’re not promoting your business at all.
The key to ranking high in search results is properly utilizing search engine optimization (SEO). Make sure your website, blog posts and all other online content are using effective SEO tools and techniques.
Good SEO drives organic traffic to your website, meaning people can find you even if they haven’t heard of you.
Get in touch with a business that offers an excellent SEO service, and watch your profits ramp right up.
2) Contests, Giveaways and Offers
People love freebies.
So if you can give people free stuff (or at least discounted stuff!), they’ll be much more likely to buy from you, engage with you, and stick with you in the future.
You can offer:
- Loyalty bonuses
- Price discounts
- Deals on new products
- Complimentary upgrades
- Competitions and contests
- Social media giveaways
- … and loads more!
3) Email Marketing
Some people think email marketing is old-fashioned or outdated.
Those people are wrong.
According to a 2021 Hubspot survey (and those guys know what they’re talking about!), “78% of marketers have seen an increase in email engagement over the last 12 months,” while “99% of email users check their inbox every day”.
Time and time again, research shows that email marketing is often the best and most effective way of reaching audiences. And that includes yours.
4) Work With Influencers and Social Media
You don’t need us to tell you this, but social media engagement is essential for marketing and promotion. Using social media, you can:
- Start conversations
- Answer questions
- Post polls
- Help your audience
- Run advertising campaigns
- Gain followers
- Drive traffic to your website
- … and much, much more.
You can even use influencers to promote your products and services. The influencer market grew almost 6 times in size from 2016 to 2020, so if you’re not using influencers, you’re lagging behind your competitors.
You should be using as many social media platforms as possible. Always use Facebook, Instagram and Twitter, but also consider smaller players like Quora, Pinterest, TikTok and Reddit. If your audience is there, you should be there.
5) Build a Better Website
A good website makes your business look good, while a bad website makes your business look bad. It’s that simple.
Even better, a good website will use search engine optimization tools. Get a reputable business to build you a professional website, and they’ll usually offer effective SEO service, driving traffic to your site and money to your pockets.