You’ve probably upgraded your mobile phone and laptop several times since you got your first one, so why should your website be any different? And we’re not talking about a cosmetic face lift (although it’s always good to make sure the look and feel of your site is clean and up to date). Transforming your HTML website into WordPress opens up a whole world of new features and benefits and could make a real difference to your business:
Ease of Management
With HTML requiring technical knowledge and some coding skills, simple tasks like changing content can become irksome and time-consuming. But with WordPress, modification is code-free and easy, and you can adjust your website whenever it suits you without fear of putting a ‘/’ in the wrong place and corrupting the whole thing;
At Critical Mission Computing we’re great fans of Search Engine Optimisation (SEO) to push your website up the rankings for the search terms relevant to your company. However, with ‘clean code’ being a factor for ranking, an HTML site could be holding back the effectiveness of your SEO efforts.
Built for Blogging
Blogging is a great way to communicate with an audience, position yourself as an industry expert and build credibility. But there is no facility to host a blog on HTML websites, leaving businesses with no choice but to provide a link to a separate Blog, which can appear disorganised and unprofessional. WordPress started out as a Blogging platform, and so this feature remains tightly integrated into the site.
Unlike WordPress, HTML sites are likely to buckle under the pressure of high traffic. Got a time sensitive post, or a product in high demand? An HTML website won’t be able to sustain the increase in viewers, and could crash. With WordPress, your website can grow with your business and it will cope admirably with increases in traffic.
Social Media is vital for keeping up to date and in touch with customers and potential customers. So you may want to install a Facebook Fan Box or Twitter Feed on your website. With HTML, you can’t do this without tackling code, but with WordPress, these kinds of additional functionalities are integrated into the site and easy to deploy. Built for the demands of the 21st Century, the availability of social media plug-ins and online calendar formats are a major selling point for WordPress, and make client connectivity easy.
At Critical Mission Computing we’re the WordPress wizards. You already have all your content and images so there’s no need to reinvent the wheel but we’d love the opportunity to speak to you about working our magic and bringing your HTML site into the 21st Century.